{"title":"Books","description":"","products":[{"product_id":"the-2025-chicago-bears-complete-offensive-manual","title":"The 2025 Chicago Bears Complete Offensive Manual","description":"\u003cp\u003e\u003cspan\u003eThis 514 page manual provides the most comprehensive breakdown of Ben Johnson's offense (or any NFL offense) that you can get your hands on. The book is sectioned out by individual concept and provides detail one step further than a playbook. The best coaches of all levels have been stealing from Ben Johnson the last few seasons. His offense translates to all levels of the game (high school, college). He features a balanced attack that is constantly hunting explosive play opportunities.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe success of the offense starts with the development of Caleb Williams. When Johnson was hired in January of 2025, Williams was a raw talent starving for quality coaching. Ben Johnson challenged Williams, and didn’t simply build a few plays “around his skillset” like we see for so many young quarterbacks. This aided Williams’ development as the season went along, and allowed the Bears to attack any coverage structure they faced. Williams grew in both the drop back and play action categories of pass concepts.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe run game was the center piece of the offense during the middle of the season when the Bears started to show sustained success. The Bears ended the season 4th in the NFL in EPA\/rush (Sumer Sports). Their run game centered around endless Outside Zone variations that allowed the offensive line to create quality angles. The run game is multiple, similar to Johnson’s philosophy in Detroit. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eBen Johnson is the best situational play caller in the NFL. His short yardage and red zone menus give the Bears an edge every Sunday. His willingness to design creative runs on 3rd downs takes pressure off the quarterback and offensive line when defenses are pinning their ears back.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":56791657578656,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/8916\/7776\/files\/BearsMarketingpic1.jpg?v=1772586616"},{"product_id":"choice-and-cross-wave-bundle","title":"Choice and Cross\/Wave Bundle","description":"\u003cp\u003eBundle The 2024 Choice Manual and 2024 Cross \u0026amp; Wave Manuals. Each book takes you through how 8 of the NFL's best offenses scheme these concepts. The books are a little over 100 pages each. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eChoice is a great way to feature your best route runner in a 1 on 1. It gives him the ability to catch the ball quickly and on the run. Teams that invest in Choice can have a ton of success with it, at the NFL, College, or High School level.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe downfield Cross family of concepts are popular at all levels of football. The route itself can be built into many different concepts and read structures, making it incredibly versatile. It serves a purpose against man, zone, and match coverages. It is a catalyst for generating explosive plays.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe teams included are the Vikings, Buccaneers, Commanders, Broncos, Rams, Packers, 49ers, and Dolphins. \u003c\/span\u003e\u003c\/p\u003e","brand":"Alert The Post","offers":[{"title":"Default Title","offer_id":56794412974240,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/8916\/7776\/files\/CrossandChoiceBundle.jpg?v=1772637812"},{"product_id":"game-planning-with-the-2024-denver-broncos","title":"Game Planning with the 2024 Denver Broncos","description":"\u003cp\u003e\u003cspan\u003eSean Payton is one of the best play callers in the NFL. His offenses over the years have been fun to track, going all the way back to 2006. He evolves his run game and pass game every year, while still maintaining a core family of concepts to keep continuity.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eI was curious how he was going to build around rookie quarterback Bo Nix, and studying it in this week by week format was interesting. The offense evolves so much during the season, and you could see Nix develop each week.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eStudying the 2024 Broncos is like watching a well-done remake of your favorite 80’s movie. It’s hard to thread the needle between evolving while staying true to classic form. Sean Payton and his staff did a masterful job of doing this, perhaps Hollywood should take some notes…\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe run game was incredibly multiple. Payton has always had a strong run game, but I don’t recall the Saints attack ever being this diverse. I outline all of my favorites in this book.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe Broncos built RPO’s around their zone runs and Pin Pulls to help account for trouble looks. Some creative RPO’s as well as their constraints are found throughout.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe pass game features Sean Payton classics like Four Verticals, Dagger, Choice, and Scissors to name a few. Where Payton separates himself is how he adjusts these common families of concepts to fit his opponent. The intention behind every instance these were called is clear.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eA strong screen game rounds out the Broncos well-designed attack. The screen game is robust, with creative designs that struck me nearly every week.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alert The Post","offers":[{"title":"Default Title","offer_id":56796470968480,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/8916\/7776\/files\/2024Broncos.jpg?v=1772657184"},{"product_id":"the-2024-choice-manual","title":"The 2024 Choice Manual","description":"\u003cp\u003e\u003cspan\u003eChoice is a great way to feature your best route runner in a 1 on 1. It gives him the ability to catch the ball quickly and on the run. Teams that invest in Choice can have a ton of success with it, at the NFL, College, or High School level.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIn 2024, The Shanahan\/McVay tree of coaches expanded their capabilities with the Choice concept. There were many unique variations that I found in the 2024 game planning books that gave me the idea to group them all together in this manual.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eLookie examples are included in this book as well. Lookie is a quicker-hitting version of Choice. The three-way option is still the main theme.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe Buccaneers and Vikings sections explain some of the basic theory behind the concept as well as the early install variations. Those sections were part of the 2024 manuals, so they follow that format.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe sections covering the Broncos, 49ers, Rams, Packers, and Dolphins follow the game planning format. These highlight specific variations that caught my attention that necessitated discussion.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alert The Post","offers":[{"title":"Default Title","offer_id":56800662421664,"sku":null,"price":13.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/8916\/7776\/files\/24Choice.jpg?v=1772764421"},{"product_id":"the-2024-cross-wave-manual","title":"The 2024 Cross \u0026 Wave Manual","description":"\u003cp\u003e\u003cspan\u003eThe downfield Cross family of concepts are popular at all levels of football. The route itself can be built into many different concepts and read structures, making it incredibly versatile. It serves a purpose against man, zone, and match coverages. It is a catalyst for generating explosive plays.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe best offenses in the NFL utilize the Hi Cross to attack all types of coverage structures on a weekly basis. 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These highlight specific variations that caught my attention that necessitated discussion.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alert The Post","offers":[{"title":"Default Title","offer_id":56800670875808,"sku":null,"price":13.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/8916\/7776\/files\/24CrossWave.jpg?v=1772764498"},{"product_id":"nfc-north-bundle","title":"NFC North Bundle","description":"\u003cp\u003eThree Complete Offensive Manuals on the 2025 Bears, 2024 Vikings, and 2023 Packers. Full scheme evaluations of Ben Johnson, Kevin O'Connell, and Matt LaFleur's offenses. Broken down by concept. Save with bundle pricing here vs Amazon listings. \u003c\/p\u003e","brand":"Alert The Post","offers":[{"title":"Default Title","offer_id":56802807120032,"sku":null,"price":63.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/8916\/7776\/files\/IMG_8432.jpg?v=1772822189"},{"product_id":"2024-game-planning-bundle","title":"2024 Game Planning Bundle","description":"\u003cp\u003eThe first four game planning books from 2024, covering all of the new advancements with Sean McVay, Kyle Shanahan, Matt LaFleur, and Mike McDaniel.\u003c\/p\u003e","brand":"Alert The Post","offers":[{"title":"Default Title","offer_id":56803355754656,"sku":null,"price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/8916\/7776\/files\/IMG_8435.jpg?v=1772845888"},{"product_id":"game-planning-with-the-2024-los-angeles-rams","title":"Game Planning with the 2024 Los Angeles Rams","description":"\u003cp\u003e\u003cspan\u003eThe Rams have aimed to make their entire offense look the same. Even more so than in McVay’s earlier years.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe Rams made Duo their bread and butter run call, even more so than in past years. Their offensive line is built for it, and it is how they want their identity to be. They design and adjust it in many ways to create the looks they want. I make this a focal point of the book.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe Rams expanded their play action menu in 2024. Adjusting and building out their core concepts while experimenting with new ones kept defenses off balance.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe drop back game is littered with concepts that give Stafford answers to whatever the defense throws at him. McVay and his staff do a great job putting their quarterback in a great position to shred defenses. 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The Bills also featured some great screens to create easy yards that are covered in this 223 page book. \u003c\/span\u003e\u003c\/p\u003e","brand":"Alert The Post","offers":[{"title":"Default Title","offer_id":56821342863520,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/8916\/7776\/files\/BC37E3BA-E7AA-4B9D-9A0C-9176A6EB1B29.jpg?v=1773278056"},{"product_id":"2025-book-bundle-deal","title":"2025 Bears and Bills Bundle","description":"\u003cp\u003eBundle the 2025 Bears and 2025 Bills books and save $10 off Amazon pricing. \u003c\/p\u003e","brand":"Alert The Post","offers":[{"title":"Default Title","offer_id":56829262364832,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/8916\/7776\/files\/D24BB97F-A7DA-473B-898D-D87AEDEF3B90.jpg?v=1773450257"},{"product_id":"the-2024-manual-bundle","title":"The 2024 Manual Bundle","description":"\u003cp\u003eAll Manuals written in 2024. 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Sean McVay, Kevin O'Connell, and Liam Coen's offenses. \u003c\/p\u003e","brand":"Alert The Post","offers":[{"title":"Default Title","offer_id":56848345694368,"sku":null,"price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/8916\/7776\/files\/0BEFFCAD-679B-4685-9947-1A9F4D84D3FF.jpg?v=1774017335"},{"product_id":"the-mike-mcdaniel-bundle","title":"The Mike McDaniel Bundle","description":"\u003cp\u003eMike McDnaiel maximized the talent in Mami during his tenure. His offense was the focal point of many off season studies from coaches around the league. I break down his offense over 600 pages from the 2022,2023, and 2024 seasons. \u003c\/p\u003e","brand":"Alert The Post","offers":[{"title":"Default Title","offer_id":56848366633120,"sku":null,"price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/8916\/7776\/files\/A8F3A3A5-5C39-4928-94A8-24375E3C4AD0.jpg?v=1774018366"},{"product_id":"2025-bills-and-2025-commanders-game-planning-bundle","title":"2025 Bills and 2025 Commanders Game Planning Bundle","description":"\u003cp\u003eSave $ off Amazon pricing by bundling these two books. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn recent seasons, the Buffalo Bills have done a great job of blending in a strong run game with heavier personnel to accompany Josh Allen’s incredible skillset. They have built a complete offense to handle any game flow that the week presents them.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThey run a little bit of everything, which makes them a fun study, well suited for this weekly game plan format.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe Bills attacked defenses with a nice inventory of 5 \u0026amp; 7 step pass concepts. Drop back and play action. Allowing Allen to think fast and seamlessly is priority #1, and the scheme helped him with this.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe run game features many downhill schemes. The Bills excel in Wide Zone and Duo, but also pound defenses with neat 22 personnel gap schemes.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eJoe Brady had tremendous play designs for short yardage situations. The Bills also featured some great screens to create easy yards.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Commanders, under offensive coordinator Kliff Kingsbury, expanded much of what they did in 2024.\u003cbr\u003e.\u003cbr\u003eThe run game featured a lot of creativity. The coaching staff went into each week trying to find a handful of ways to help create better leverage and numbers for their blocking schemes.\u003cbr\u003e\u003cbr\u003eKingsbury expanded the pass game. With Jayden Daniels in year 2, the offense was able to try some new things. Different Keeper designs as well as Deep Over concept variations stood out. Kingsbury also expanded his 7-step play action menu significantly to help better push the ball downfield.\u003cbr\u003e\u003cbr\u003eThe Commanders designed a lot of creative screens. 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This book explains how this tied into every concept they built around it.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSean McVay is a savant at creating conflict in zone defenders to create large voids in the back end of the secondary. The 7-step play action concepts marry with the Rams run game to the point of asking wide receivers to run Cross and Sail routes after inserting into the core of the formation. The assortment of concepts that feature a Dig route will delight.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe Rams run Keeper concepts better than anybody in the NFL. I spend six sections discussing the specifics of how they create easy completions for Stafford\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSean McVay’s 5-step package features a handful of concepts built around a two man stack. 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Over 900 pages total.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis 514 page Bears Manual provides the most comprehensive breakdown of Ben Johnson's offense (or any NFL offense) that you can get your hands on. The book is sectioned out by individual concept and provides detail one step further than a playbook. The best coaches of all levels have been stealing from Ben Johnson the last few seasons. His offense translates to all levels of the game (high school, college). He features a balanced attack that is constantly hunting explosive play opportunities.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe success of the offense starts with the development of Caleb Williams. When Johnson was hired in January of 2025, Williams was a raw talent starving for quality coaching. Ben Johnson challenged Williams, and didn’t simply build a few plays “around his skillset” like we see for so many young quarterbacks. This aided Williams’ development as the season went along, and allowed the Bears to attack any coverage structure they faced. Williams grew in both the drop back and play action categories of pass concepts.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe run game was the center piece of the offense during the middle of the season when the Bears started to show sustained success. The Bears ended the season 4th in the NFL in EPA\/rush (Sumer Sports). Their run game centered around endless Outside Zone variations that allowed the offensive line to create quality angles. The run game is multiple, similar to Johnson’s philosophy in Detroit.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eBen Johnson is the best situational play caller in the NFL. His short yardage and red zone menus give the Bears an edge every Sunday. His willingness to design creative runs on 3rd downs takes pressure off the quarterback and offensive line when defenses are pinning their ears back.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Rams are widely considered the best offense in the NFL from the 2025 season, as they led the league in scoring. Sean McVay has a track record of leading top offenses, evolving his system every season to stay ahead of defenses. The 2025 season stands tall among his accomplishments. The signature evolution of the offense featured a deep commitment to 13 personnel. This book explains how this tied into every concept they built around it.\u003cbr\u003e\u003cbr\u003eSean McVay is a savant at creating conflict in zone defenders to create large voids in the back end of the secondary. The 7-step play action concepts marry with the Rams run game to the point of asking wide receivers to run Cross and Sail routes after inserting into the core of the formation. The assortment of concepts that feature a Dig route will delight.\u003cbr\u003e\u003cbr\u003eThe Rams run Keeper concepts better than anybody in the NFL. I spend six sections discussing the specifics of how they create easy completions for Stafford\u003cbr\u003e\u003cbr\u003eSean McVay’s 5-step package features a handful of concepts built around a two man stack. This book focuses on how they work and how they tie together to create confusion for defenses.\u003cbr\u003e\u003cbr\u003eThe Rams built their run game around Duo. This book contains 12 sections on Duo, covering all of the different ways the Rams run it and the “why” behind it. My favorite run game section features their usage of “Iso”. The perfect compliment to Duo that utilizes a set of rules to adjust for any defensive front or coverage rotation. Iso averaged over 5 yards per carry for the Rams.\u003cbr\u003e\u003cbr\u003eThe Rams expanded their Outside Zone menu in 2025. In past years, we recognized them with Outside Zone Weak concepts. In 2025, they shifted to different Outside Zone Strong variations. These compliment Duo better, and generated quite a few explosive runs throughout the season.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alert The Post","offers":[{"title":"Default Title","offer_id":56938901373088,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/8916\/7776\/files\/IMG_8732.jpg?v=1776553821"},{"product_id":"the-matt-lafleur-bundle","title":"The Matt LaFleur Bundle","description":"\u003cp\u003eEnjoy both book formats, breaking down the Packers offense.\u003c\/p\u003e\n\u003cp\u003e2023: \u003cspan\u003eThe Green Bay Packers showcased in 2023 why Matt LaFleur should be included in all discussions around the top offensive minds in the game. The success of the offense, centered around the development of Jordan Love, is where the conversation should start. In this book, I break down the entire Packers offense, by cocnept.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eI wrote a 2020 Manual on Green Bay, and had to think hard about doing another one for 2023. After watching some of the tape, the decision was easy. The design of the offense is remarkable, and coaches of all levels will learn a lot from studying how they operate.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIn my 2020 Manual, I called the Packers run game a “Meat and Potatoes” attack. In 2023, the meat was tender and the potatoes were hot. The Packers build exceptional plays out of their three core concepts, Outside Zone, Inside Zone, and Duo. RPO’s, formations, motions, sequencing, and play action concepts all marry together to make them tough to prepare for. The Packers also had success with some gap and man runs in 2023 to diversify a bit and take advantage of defenses overplaying their core concepts.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe Packers built a strong play action pass game to help Love push the ball down the field. LaFleur and his staff use some of the staple Shanahan\/McVay classics, but he puts his own flavor on them to enhance Green Bay’s attack.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe Packers drop back game is filled with examples of Love hitting every read in the progression, for both pure progressions and coverage reads. This is a testament to the design of the concepts as well as the coaching staff’s ability to teach it.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eMatt LaFleur’s red zone game plans have been the best in the NFL in his tenure as the head coach in Green Bay. Which base plays does he choose to feature down there? How does he adapt his RPO game to account for the constricted space and different coverages?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e2024: The Green Bay Packers are quickly becoming one the teams that you need to study every off season. They run a comprehensive offense that adapts each week to their opponent’s defense. The Game Planning format of this book is perfect for them.\u003cbr\u003e\u003cbr\u003eThey are balanced, run the ball well and pass efficiently. They have the ability to create explosives each week with their understanding of how their opponents’ coverages work. When Jordan Love was out, the offense didn’t miss a beat. Matt LaFleur and his staff adapted their game plans.\u003cbr\u003e\u003cbr\u003eThe Packers evolved their run game to feature some creative presentations for their core concepts. The different motions used for split zone runs as well as Counter stuck out to me as great ways to create leverage for better blocking angles.\u003cbr\u003e\u003cbr\u003eThis book features a lot of creative screen concepts the Packers featured in 2024. The mark of a well-coached offense is screen efficiency, and Green Bay certainly checks this box.\u003cbr\u003e\u003cbr\u003eThey find creative ways to get their explosive receivers touches. I made it a focus of this book to study as many of these as necessary.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alert The Post","offers":[{"title":"Default Title","offer_id":57016762532000,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/8916\/7776\/files\/IMG_8896.jpg?v=1778722963"},{"product_id":"2025-rams-commanders-bears-and-bills-bundle","title":"2025 Rams, Commanders, Bears, and Bills Bundle","description":"\u003cp\u003eThis bundle contains the following: \u003c\/p\u003e\n\u003cp\u003eThe 2025 Los Angeles Rams Complete Offensive Manual\u003c\/p\u003e\n\u003cp\u003eThe 2025 Chicago Bears Complete Offensive Manual\u003c\/p\u003e\n\u003cp\u003eGame Planning with the 2025 Buffalo Bills\u003c\/p\u003e\n\u003cp\u003eGame Planning with the 2025 Washington Commanders\u003c\/p\u003e","brand":"Alert The Post","offers":[{"title":"Default Title","offer_id":57016778522784,"sku":null,"price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/8916\/7776\/files\/IMG_8893.jpg?v=1778724828"},{"product_id":"2024-broncos-and-2024-buccaneers-bundle","title":"2024 Broncos and 2024 Buccaneers Bundle","description":"\u003cp\u003e\u003cspan\u003eLiam Coen and the Buccaneers coaching staff built a balanced, attacking offense in 2024. The Buccaneers are so well coached in the nuances of their entire scheme. The details are present, and helped propel them to rank 3rd in total yards for the season.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe Buccaneers led the NFL in 3rd down conversion rate, at just over 50%. This is a result of meticulous game planning. Understanding how to pick up blitzes with various protections and getting receivers open early in Mayfield’s progressions were apparent throughout the season.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe Buccaneers run game is diverse, focusing on Outside Zone, Duo, and Counter. Within each, Coen tinkers with tags and adjustments to stress the defense.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe play action sections are filled with explosive concepts that create efficiency at the same time. Consistently creating open receivers down the field is a great way to sustain offense.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe drop back game is filled with quick-hitting pass concepts that get the ball out of Mayfield’s hands at the top of his drop. Their 5-step package has a lot of cutting edge adjustments to learn from.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe Buccaneers are an ELITE screen team. They utilize all types of screens, with detailed blocking to get speed in space. I probably enjoyed writing the screen sections the most. Create easy offense for your players.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSean Payton is one of the best play callers in the NFL. His offenses over the years have been fun to track, going all the way back to 2006. He evolves his run game and pass game every year, while still maintaining a core family of concepts to keep continuity.\u003cbr\u003e\u003cbr\u003eI was curious how he was going to build around rookie quarterback Bo Nix, and studying it in this week by week format was interesting. The offense evolves so much during the season, and you could see Nix develop each week.\u003cbr\u003e\u003cbr\u003eStudying the 2024 Broncos is like watching a well-done remake of your favorite 80’s movie. It’s hard to thread the needle between evolving while staying true to classic form. Sean Payton and his staff did a masterful job of doing this, perhaps Hollywood should take some notes…\u003cbr\u003e\u003cbr\u003eThe run game was incredibly multiple. Payton has always had a strong run game, but I don’t recall the Saints attack ever being this diverse. I outline all of my favorites in this book.\u003cbr\u003e\u003cbr\u003eThe Broncos built RPO’s around their zone runs and Pin Pulls to help account for trouble looks. Some creative RPO’s as well as their constraints are found throughout.\u003cbr\u003e\u003cbr\u003eThe pass game features Sean Payton classics like Four Verticals, Dagger, Choice, and Scissors to name a few. Where Payton separates himself is how he adjusts these common families of concepts to fit his opponent. The intention behind every instance these were called is clear.\u003cbr\u003e\u003cbr\u003eA strong screen game rounds out the Broncos well-designed attack. The screen game is robust, with creative designs that struck me nearly every week.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alert The Post","offers":[{"title":"Default Title","offer_id":57016786583712,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/8916\/7776\/files\/IMG_8895_1.jpg?v=1778725185"},{"product_id":"the-kliff-kingsbury-bundle","title":"The Kliff Kingsbury Bundle","description":"\u003cp\u003eBundle the 2024 and 2025 Commanders books:\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKliff Kingsbury, Dan Quinn, and the Washington Commanders built a fun offense for rookie Jayden Daniels to thrive in.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eTheir success starts with the run game. Daniels brings a unique skillset that allows the coaching staff to use him as a designed runner. The strategic usage of Daniels as well as the concept diversity, tweaks within base concepts, and auxiliary\/complementary schemes made them one of the more fun run game I have studied in recent memory.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe Commanders have a lot of ways to create numbers and leverage in the run game. This is a separator for their offense. Using split backs, arcs, double arcs, bluffs, split flow, and wrappers, the skill players assisted in the slowing down of second level defenders. They do a great job of building proper RPO’s around the specific run scheme too.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003ePlay action is a great tool for a young quarterback, and Jayden Daniels feasted on some creative variations of core concepts. The coaching staff did a great job of adjusting the presentation each week without burdening Daniels too much to create big plays.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe Commanders featured a few core drop back concepts and adapted them each week. This helped Daniels get comfortable with an NFL pass game in his rookie season, while still allowing the play caller to attack where he needs to. A marriage that worked well in 2024.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e2025: The Commanders, under offensive coordinator Kliff Kingsbury, expanded much of what they did in 2024.\u003cbr\u003e.\u003cbr\u003eThe run game featured a lot of creativity. The coaching staff went into each week trying to find a handful of ways to help create better leverage and numbers for their blocking schemes.\u003cbr\u003e\u003cbr\u003eKingsbury expanded the pass game. With Jayden Daniels in year 2, the offense was able to try some new things. 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Sean McVay has a track record of leading top offenses, evolving his system every season to stay ahead of defenses. The 2025 season stands tall among his accomplishments. The signature evolution of the offense featured a deep commitment to 13 personnel. This book explains how this tied into every concept they built around it.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSean McVay is a savant at creating conflict in zone defenders to create large voids in the back end of the secondary. The 7-step play action concepts marry with the Rams run game to the point of asking wide receivers to run Cross and Sail routes after inserting into the core of the formation. The assortment of concepts that feature a Dig route will delight.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe Rams run Keeper concepts better than anybody in the NFL. I spend six sections discussing the specifics of how they create easy completions for Stafford\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSean McVay’s 5-step package features a handful of concepts built around a two man stack. This book focuses on how they work and how they tie together to create confusion for defenses.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe Rams built their run game around Duo. This book contains 12 sections on Duo, covering all of the different ways the Rams run it and the “why” behind it. My favorite run game section features their usage of “Iso”. The perfect compliment to Duo that utilizes a set of rules to adjust for any defensive front or coverage rotation. Iso averaged over 5 yards per carry for the Rams.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe Rams expanded their Outside Zone menu in 2025. In past years, we recognized them with Outside Zone Weak concepts. 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