{"title":"Cowboys Bundles","description":"\u003cp\u003eBundles that include the 2025 Cowboys Manual\u003c\/p\u003e","products":[{"product_id":"2025-cowboys-and-rams-bundle","title":"2025 Cowboys and Rams Bundle","description":"\u003cp\u003e\u003cspan\u003eBundle the Cowboys Manual and Rams Game Planning books together to save $ off Amazon pricing. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Rams are widely considered the best offense in the NFL from the 2025 season, as they led the league in scoring. Sean McVay has a track record of leading top offenses, evolving his system every season to stay ahead of defenses. The 2025 season stands tall among his accomplishments. The signature evolution of the offense featured a deep commitment to 13 personnel. This book explains how this tied into every concept they built around it.\u003cbr\u003e\u003cbr\u003eSean McVay is a savant at creating conflict in zone defenders to create large voids in the back end of the secondary. The 7-step play action concepts marry with the Rams run game to the point of asking wide receivers to run Cross and Sail routes after inserting into the core of the formation. The assortment of concepts that feature a Dig route will delight.\u003cbr\u003e\u003cbr\u003eThe Rams run Keeper concepts better than anybody in the NFL. I spend six sections discussing the specifics of how they create easy completions for Stafford\u003cbr\u003e\u003cbr\u003eSean McVay’s 5-step package features a handful of concepts built around a two man stack. This book focuses on how they work and how they tie together to create confusion for defenses.\u003cbr\u003e\u003cbr\u003eThe Rams built their run game around Duo. This book contains 12 sections on Duo, covering all of the different ways the Rams run it and the “why” behind it. My favorite run game section features their usage of “Iso”. The perfect compliment to Duo that utilizes a set of rules to adjust for any defensive front or coverage rotation. Iso averaged over 5 yards per carry for the Rams.\u003cbr\u003e\u003cbr\u003eThe Rams expanded their Outside Zone menu in 2025. In past years, we recognized them with Outside Zone Weak concepts. In 2025, they shifted to different Outside Zone Strong variations. These compliment Duo better, and generated quite a few explosive runs throughout the season.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBrian Schottenheimer and the Cowboys coaching staff blend old school West Coast concepts into the modern NFL. The design of their pass game resembled a modern take on the classics, and propelled Dak Prescott an the rest of the offense to lead the NFL in scoring in 2025.\u003cbr\u003e\u003cbr\u003eThe Cowboys stand out with their design and execution of the three-step game. A lost art in the modern NFL that Schottenheimer leans into, takes advantage of defenses that don’t see as much of it on their schedules. This book spends six sections covering the Cowboys’ top 3-step concepts.\u003cbr\u003e\u003cbr\u003eThe Cowboys feature the Four Vertical family and the Middle Read concept as two of their most efficient ways to push the ball downfield in their 5-step inventory. Four Vertical sis often thought of as more of a college or high school pass concept, but the Cowboys show how it can be applied on Sundays to average over 10 yards per attempt with.\u003cbr\u003e\u003cbr\u003eThe 7-step family of concepts incorporate some unique protection solutions. The best play callers in the NFL are on the cutting edge for handling all of the exotic pressure fronts and paths from defenses. I highlight all of the best examples from the Cowboys 2025 season.\u003cbr\u003e\u003cbr\u003eThe run game is dynamic, featuring Inside Zone, Power, and Counter as the core runs from endless formations and personnel groupings.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Alert The Post","offers":[{"title":"Default Title","offer_id":57880535007392,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/8916\/7776\/files\/IMG_6077.jpg?v=1781451282"},{"product_id":"2025-cowboys-and-2025-commanders-bundle","title":"2025 Cowboys and 2025 Commanders Bundle","description":"\u003cp\u003e\u003cspan\u003eBundle the 2025 Cowboys and 2025 Commanders books together to save $ off Amazon pricing. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBrian Schottenheimer and the Cowboys coaching staff blend old school West Coast concepts into the modern NFL. The design of their pass game resembled a modern take on the classics, and propelled Dak Prescott an the rest of the offense to lead the NFL in scoring in 2025.\u003cbr\u003e\u003cbr\u003eThe Cowboys stand out with their design and execution of the three-step game. A lost art in the modern NFL that Schottenheimer leans into, takes advantage of defenses that don’t see as much of it on their schedules. This book spends six sections covering the Cowboys’ top 3-step concepts.\u003cbr\u003e\u003cbr\u003eThe Cowboys feature the Four Vertical family and the Middle Read concept as two of their most efficient ways to push the ball downfield in their 5-step inventory. Four Vertical sis often thought of as more of a college or high school pass concept, but the Cowboys show how it can be applied on Sundays to average over 10 yards per attempt with.\u003cbr\u003e\u003cbr\u003eThe 7-step family of concepts incorporate some unique protection solutions. The best play callers in the NFL are on the cutting edge for handling all of the exotic pressure fronts and paths from defenses. I highlight all of the best examples from the Cowboys 2025 season.\u003cbr\u003e\u003cbr\u003eThe run game is dynamic, featuring Inside Zone, Power, and Counter as the core runs from endless formations and personnel groupings.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Commanders, under offensive coordinator Kliff Kingsbury, expanded much of what they did in 2024.\u003cbr\u003e.\u003cbr\u003eThe run game featured a lot of creativity. The coaching staff went into each week trying to find a handful of ways to help create better leverage and numbers for their blocking schemes.\u003cbr\u003e\u003cbr\u003eKingsbury expanded the pass game. With Jayden Daniels in year 2, the offense was able to try some new things. Different Keeper designs as well as Deep Over concept variations stood out. Kingsbury also expanded his 7-step play action menu significantly to help better push the ball downfield.\u003cbr\u003e\u003cbr\u003eThe Commanders designed a lot of creative screens. All of my favorites are covered in the book.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Alert The Post","offers":[{"title":"Default Title","offer_id":57880540643488,"sku":null,"price":43.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/8916\/7776\/files\/IMG_6078.jpg?v=1781451674"},{"product_id":"2025-cowboys-and-2025-bears-manual-bundle","title":"2025 Cowboys and 2025 Bears Manual Bundle","description":"\u003cp\u003e\u003cspan\u003eBundle the 2025 Cowboys and 2025 Bears Manuals together to save $ off Amazon pricing. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis 514 page manual provides the most comprehensive breakdown of Ben Johnson's offense (or any NFL offense) that you can get your hands on. The book is sectioned out by individual concept and provides detail one step further than a playbook. The best coaches of all levels have been stealing from Ben Johnson the last few seasons. His offense translates to all levels of the game (high school, college). He features a balanced attack that is constantly hunting explosive play opportunities.\u003cbr\u003e\u003cbr\u003eThe success of the offense starts with the development of Caleb Williams. When Johnson was hired in January of 2025, Williams was a raw talent starving for quality coaching. Ben Johnson challenged Williams, and didn’t simply build a few plays “around his skillset” like we see for so many young quarterbacks. This aided Williams’ development as the season went along, and allowed the Bears to attack any coverage structure they faced. Williams grew in both the drop back and play action categories of pass concepts.\u003cbr\u003e\u003cbr\u003eThe run game was the center piece of the offense during the middle of the season when the Bears started to show sustained success. The Bears ended the season 4th in the NFL in EPA\/rush (Sumer Sports). Their run game centered around endless Outside Zone variations that allowed the offensive line to create quality angles. The run game is multiple, similar to Johnson’s philosophy in Detroit.\u003cbr\u003e\u003cbr\u003eBen Johnson is the best situational play caller in the NFL. His short yardage and red zone menus give the Bears an edge every Sunday. His willingness to design creative runs on 3rd downs takes pressure off the quarterback and offensive line when defenses are pinning their ears back.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBrian Schottenheimer and the Cowboys coaching staff blend old school West Coast concepts into the modern NFL. The design of their pass game resembled a modern take on the classics, and propelled Dak Prescott an the rest of the offense to lead the NFL in scoring in 2025.\u003cbr\u003e\u003cbr\u003eThe Cowboys stand out with their design and execution of the three-step game. A lost art in the modern NFL that Schottenheimer leans into, takes advantage of defenses that don’t see as much of it on their schedules. This book spends six sections covering the Cowboys’ top 3-step concepts.\u003cbr\u003e\u003cbr\u003eThe Cowboys feature the Four Vertical family and the Middle Read concept as two of their most efficient ways to push the ball downfield in their 5-step inventory. Four Vertical sis often thought of as more of a college or high school pass concept, but the Cowboys show how it can be applied on Sundays to average over 10 yards per attempt with.\u003cbr\u003e\u003cbr\u003eThe 7-step family of concepts incorporate some unique protection solutions. 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I highlight all of the best examples from the Cowboys 2025 season.\u003cbr\u003e\u003cbr\u003eThe run game is dynamic, featuring Inside Zone, Power, and Counter as the core runs from endless formations and personnel groupings.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Alert The Post","offers":[{"title":"Default Title","offer_id":57880547590304,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/8916\/7776\/files\/IMG_6080.jpg?v=1781451850"},{"product_id":"2025-cowboys-and-2025-bills-bundle","title":"2025 Cowboys and 2025 Bills Bundle","description":"\u003cp\u003e\u003cspan\u003eBundle the Rams Manual and Bills Game Planning books together to save $ off Amazon pricing. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBrian Schottenheimer and the Cowboys coaching staff blend old school West Coast concepts into the modern NFL. The design of their pass game resembled a modern take on the classics, and propelled Dak Prescott an the rest of the offense to lead the NFL in scoring in 2025.\u003cbr\u003e\u003cbr\u003eThe Cowboys stand out with their design and execution of the three-step game. A lost art in the modern NFL that Schottenheimer leans into, takes advantage of defenses that don’t see as much of it on their schedules. This book spends six sections covering the Cowboys’ top 3-step concepts.\u003cbr\u003e\u003cbr\u003eThe Cowboys feature the Four Vertical family and the Middle Read concept as two of their most efficient ways to push the ball downfield in their 5-step inventory. Four Vertical sis often thought of as more of a college or high school pass concept, but the Cowboys show how it can be applied on Sundays to average over 10 yards per attempt with.\u003cbr\u003e\u003cbr\u003eThe 7-step family of concepts incorporate some unique protection solutions. The best play callers in the NFL are on the cutting edge for handling all of the exotic pressure fronts and paths from defenses. I highlight all of the best examples from the Cowboys 2025 season.\u003cbr\u003e\u003cbr\u003eThe run game is dynamic, featuring Inside Zone, Power, and Counter as the core runs from endless formations and personnel groupings.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn recent seasons, the Buffalo Bills have done a great job of blending in a strong run game with heavier personnel to accompany Josh Allen’s incredible skillset. They have built a complete offense to handle any game flow that the week presents them.\u003cbr\u003e.\u003cbr\u003eThey run a little bit of everything, which makes them a fun study, well suited for this weekly game plan format.\u003cbr\u003e\u003cbr\u003eThe Bills attacked defenses with a nice inventory of 5 \u0026amp; 7 step pass concepts. Drop back and play action. Allowing Allen to think fast and seamlessly is priority #1, and the scheme helped him with this.\u003cbr\u003e\u003cbr\u003eThe run game features many downhill schemes. The Bills excel in Wide Zone and Duo, but also pound defenses with neat 22 personnel gap schemes.\u003cbr\u003e\u003cbr\u003eJoe Brady had tremendous play designs for short yardage situations. The Bills also featured some great screens to create easy yards.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Alert The Post","offers":[{"title":"Default Title","offer_id":57880581996704,"sku":null,"price":43.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/8916\/7776\/files\/IMG_6074.jpg?v=1781452024"}],"url":"https:\/\/alertthepost.myshopify.com\/collections\/cowboys-bundles.oembed","provider":"Alert The Post","version":"1.0","type":"link"}